Privacy Policy

1. Information We Collect

We collect information in two ways: information you provide directly, and information collected automatically when you use the site.

Information you provide directly

• Name, email address, and any details you submit through our contact form or audit request form
• Company name, website URL, or project details you share when requesting a consultation
• Any information you send us directly via email

Information collected automatically

• Pages viewed, time on page, and navigation paths across the site
• Device type, browser, and approximate location (city/region level, derived from IP address)
• Referral source, including whether you arrived from a search engine, an AI assistant (such as ChatGPT, Claude, or Gemini), or a direct link
• General engagement events, such as button clicks or form starts, used to measure site performance

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries, audit requests, and consultation bookings
• Understand how visitors use the site so we can improve content and navigation
• Measure which channels (organic search, AI assistants, referrals, direct) bring visitors to the site
• Send you information you’ve specifically requested, such as an audit report or proposal
• Maintain the security and proper functioning of the site

We do not sell your personal information, and we do not use it for purposes unrelated to the ones listed above without asking you first.

3. Cookies & Analytics

This site uses Google Analytics 4 (GA4) to understand traffic patterns and site performance. GA4 uses cookies and similar technologies to collect information such as pages visited, session duration, and traffic source.

Cookie/Technology	Purpose	Duration
Google Analytics (_ga, _ga_*)	Distinguishes unique visitors and sessions for traffic reporting	Up to 2 years
Essential site cookies	Basic site functionality (if applicable)	Session or up to 1 year

You can disable cookies through your browser settings at any time. Doing so may limit some site functionality but will not prevent you from browsing or contacting us. You can also opt out of Google Analytics tracking specifically using the Google Analytics Opt-out Browser Add-on.

4. Third-Party Services

We use a small number of third-party tools to run this site and our business. These providers may process data on our behalf:

• Google Analytics 4 — website traffic and behavior analysis
• Google Search Console — search performance monitoring (does not collect personal visitor data directly)
• Web hosting provider — stores and serves site content, and may log server-level data such as IP addresses for security purposes
• Email/contact form provider — delivers and stores messages submitted through our contact form

Each of these providers has its own privacy policy governing how it handles data. We encourage you to review Google’s privacy practices at policies.google.com/privacy.

5. How We Share Information

We do not sell, rent, or trade your personal information. We may share information only in these limited circumstances:

• With service providers who help us operate the site (hosting, analytics, form delivery), under obligations to protect your data
• If required by law, legal process, or to protect the rights, property, or safety of Pratsify or others
• In connection with a business transfer, such as a merger or acquisition, where your information may be transferred as part of that transaction

6. Data Retention

We retain contact form submissions and correspondence for as long as reasonably necessary to respond to your inquiry and maintain business records, typically no longer than 24 months unless you become a client, in which case standard business record-keeping periods apply. Analytics data is retained according to Google Analytics’ default retention settings, which you can review in Google’s documentation.

7. Your Rights & Choices

Depending on your location, you may have the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Object to or restrict certain processing of your information
• Withdraw consent where processing is based on consent

To exercise any of these rights, contact us at the email address below. We will respond within a reasonable timeframe, typically within 30 days.

8. Data Security

We take reasonable technical and organizational measures to protect the information we collect from unauthorized access, disclosure, alteration, or destruction. No method of transmission or storage over the internet is completely secure, and we cannot guarantee absolute security.

9. International Visitors

Pratsify is based in Maharashtra, India, and works with clients across multiple countries, including Australia, New Zealand, and other regions. If you are accessing this site from outside India, your information may be processed in India or in other locations where our service providers operate. By using this site, you consent to this transfer and processing.

If you are located in the European Economic Area, United Kingdom, or a jurisdiction with similar data protection laws, you may have additional rights under applicable regulations such as the GDPR. Contact us and we will address your request in accordance with applicable law.

10. Children’s Privacy

This site and our services are intended for business use and are not directed at individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. The “Last updated” date at the top of this page indicates when this policy was last revised. Material changes will be reflected with an updated date, and continued use of the site after changes take effect constitutes acceptance of the revised policy.

12. Contact Us

If you have questions about this Privacy Policy or how your information is handled, contact us:

• Via our contact page
• By email at prathammahajan50@gmail.com